The landscape of public accounting is evolving, and the firms growing fastest aren't necessarily the biggest or oldest—they are the most strategic and operationally efficient. The Firm Growth Brief from Suralink offers a deep dive into the patterns and data points that set these high-performing firms apart. Drawing from an analysis of Inside Public Accounting rankings and internal Suralink platform data, this brief reveals the critical drivers that are accelerating growth and creating a clear competitive edge in the profession.

This brief cuts through the noise to show you how top firms are treating client collaboration, workflow efficiency, and the overall engagement experience as core business drivers, not back-office tasks. You will see how an accelerating growth differential—with Suralink users growing 41% faster than their peers in 2024—is a statistically significant sign that operational excellence is now a powerful driver of firm performance.

In this brief you will :

• Analyze the data proving that Suralink firms consistently grow faster, with an accelerating gap that saw them outperform their peers by 41% in 2024.

• Discover how top firms prioritize and optimize the client experience, eliminating delays and reducing wasteful communication by over 40% by providing a clear, responsive, and standardized engagement workflow.

• Learn why high-performing firms invest in leading SaaS platforms (and avoid internally built tools) and achieve massive efficiency gains by integrating only the most critical, adjacent workflows, like Request-to-Test and natively embedded AI.

This brief highlights what the highest-performing firms are doing differently- and how Suralink helps power that shift.